About us

About Us

Tequia Danielle Lester also known as “The Party Guru” began planning parties for her oldest daughter over 15 years ago. After exhausting all of the traditional storefront party places she ran out of ideas. So she decided to plan a carnival party complete with clowns, popcorn machines, games, balloons, prizes and so on. To say the least it was a smashing success amongst family and friends. Their response started her wheels to turning. So I know what you’re thinking…’Its All About You Atlanta’ was created right? Well, not exactly. This only sparked a desire to create more fun themes for upcoming parties and events for both of her daughters. It wasn’t until 3 years later, when she put together another birthday party for her daughter, this time a spa party. The response was undeniably amazing and that’s when she knew that she was on to something. After, a little pushing from close family and friends “The Guru” began tapping into her hidden talents…well not quite so hidden but you get the point :). Thus, in 2008 ‘Its All About You Birthdays’ was born. This company quickly took off and has since been moving forward full speed ahead.

The Guru didn’t have to look far to reel in several A-listers. Once they met her and saw her outgoing, bubbly, personality along with her hard work ethics, love for kids and amazing passion to create unique birthday parties it was a no brainier. The IAAYB calendar began to quickly fill up months in advance with several high end clients throughout the Metro Atlanta area. The Guru has had the privilege of hosting birthday parties for Former Real Housewives of Atlanta Deshawn Snow, CNN’s Johnita Due, Celebrity Shoe Designer of FeverShoes Natischa Harvey, Choates Construction and Winnie Couture to list a few in which several have become repeat clients.

Many of her clients were so impressed with the children’s events, the amazingly unique Candy buffets and signature theme cakes that they began calling ‘The Guru’ to plan their events as well. The company brand then expanded creating ‘Its All About You Atlanta’ for the adult and corporate clientele. IAAYA is fabulously, chic, stylish & fun for women & men of all ages. There is something in store for everyone. Tequia “Danielle” has a passion and love for entertaining which she infuses with amazing and beautiful decor.

The IAAYA team carries that same passion. Taking the time to personally get to know you, putting your needs first and foremost. Their meticulous attention to detail and commitment ensures your event to be a successful one. This will bring forth a continual relationship between you and IAAYA for many years to come.

Keep Calm & Call ‘Its All About You Atlanta’